So you’re curious about adding a membership—but one question keeps tugging at you: “How do I make space for this without giving up my 1:1 clients?”

You’ve worked hard to build your practice.
You don’t want to abandon the clients who rely on you.
Here’s the good news: you don’t have to choose.

A membership adds a new rhythm to your business—one that supports you while still showing up for the people you serve.

This post is based on Episode 3 of my upcoming podcast, Beyond 1:1, launching soon! If you want to be the first to know when it’s live, join my email list.

 

Membership or 1:1? Why You Don’t Have to Pick a Side

One of the biggest misconceptions about memberships is that they force you to choose between 1:1 work and a group model. Many practitioners successfully blend both, using memberships to enhance their client experience while also creating more balance in their own schedule.

Think of it as a continuum of support rather than an either/or decision.

• Some clients will always prefer 1:1 attention.
• Others might be looking for a lower-cost or more flexible way to work with you.
• A membership allows you to offer both.

In fact, many practitioners find that a membership actually makes their 1:1 work more effective, helping prequalify clients, reinforce key lessons, and create an ecosystem of support.

 

How to Add a Membership Without Losing 1:1 Clients

Not sure how to structure a membership so it works with your 1:1 services? Here are three smart ways to integrate it:

✅ Option 1: A Pre-Step Before 1:1 Work
Some clients need an entry point before they’re ready to invest in private sessions. Your membership can be that stepping stone, allowing them to learn your foundational concepts, get results, and then upgrade when they’re ready for deeper guidance.

For example:

A nutritionist might offer a meal-planning membership where clients learn the basics before booking private sessions for deeper personalization.

✅ Option 2: A Support System for 1:1 Clients
Your membership can provide ongoing support between sessions, keeping clients engaged and progressing.

For example: 

A therapist could offer a private podcast membership with guided meditations, affirmations, or exercises that reinforce their session work. 

✅ Option 3: A Scalable Alternative for Those Who Can’t Do 1:1
If you’re at capacity with private sessions but still want to serve more people, a membership allows you to do that – without stretching yourself too thin.

For example: A yoga instructor could create a pre-recorded video library for members, offering them guided classes and Q&As. 

The key is choosing a membership model that supports your existing work instead of competing with it.

 

How to Build a Membership That Fits Your Life

One of the most common fears? “Won’t this just add more to my plate?” Not if you structure it right.

✔ Decide in advance how often you’ll engage.

• Will you host monthly calls or weekly Q&As?
• Will you have office hours or let members submit questions ahead of time?
• The key is setting clear expectations – for yourself and your members.

✔ Choose your delivery method.

• Do you prefer pre-recorded content that runs on autopilot?
• A live component where you check in at set times?
• Written guides, audios, or even a mix of formats?

✔ Set boundaries for interaction.

• Will you have a community forum for engagement?
• Will you do email check-ins or only interact during calls?
• Setting these limits upfront prevents a membership from becoming a full-time job.

A well-structured membership should support your business and your energy.

 

Small Step You Can Take Today

Take five quiet minutes and reflect:

• Where do my clients need the most ongoing support?
• What’s a common challenge that could be solved inside a membership?
• How could a membership help me filter or pre-qualify 1:1 clients?

This will help you see where a membership might fit naturally into your practice.

What’s Next?

Now that we’ve talked about how a membership fits into your business, let’s tackle another big question: What exactly goes into a membership? In the next post, we’ll break down what to include—without making it overly complicated.

Still unsure how to balance a membership and 1:1 services? Let’s map out the best membership model for your wellness business.