Things have felt different around here lately — softer, slower, more intentional. Instead of pushing myself into business strategies that never quite fit, I’ve been leaning into a gentler way of working … one that honors energy, life, creativity, and all the little in-between moments. If you’re craving a calmer, cozier approach to business too, […]

Things have felt different around here lately — softer, slower, more intentional. Instead of pushing myself into business strategies that never quite fit, I’ve been leaning into a gentler way of working … one that honors energy, life, creativity, and all the little in-between moments. If you’re craving a calmer, cozier approach to business too, […]

Running a membership sounds fun, right? Build community, share your expertise, make recurring revenue. 🎉 But actually managing your membership? That’s the part no one talks about. Because once you’re in it, you realize it’s less “laptop lifestyle” and more “chasing failed payments at 9pm while eating cold pizza” (I get it, cold pizza slaps). […]


After letting go of the routines, expectations, and systems that no longer fit, I finally had enough breathing room to ask: “Okay… what does feel good?” “What do I want this business to look like now?” “What would make this feel lighter?” Not in a 5-year-plan sorta way, or a map-it-out-with-58-strategies way. More like adding […]

After letting go of the routines, expectations, and systems that no longer fit, I finally had enough breathing room to ask: “Okay… what does feel good?” “What do I want this business to look like now?” “What would make this feel lighter?” Not in a 5-year-plan sorta way, or a map-it-out-with-58-strategies way. More like adding […]
Rebuilding a business isn’t just about adding new things. Most of the time, it starts by letting things go — quietly, slowly, and without guilt. I’m not throwing away everything I’ve built. I’m not rewriting my entire identity as a business owner. I’m just looking at the pieces of my business and asking: “Is this […]

This rebuild didn’t start with a dramatic declaration. No “new year, new me” BS. No burning down my business. I don’t have the energy for that anymore. It started quietly — little pokes in my day, tiny discomforts, a sense of “ugh … this doesn’t feel like me anymore.” Not because anything was wrong, but […]


Things have felt different around here lately — softer, slower, more intentional. Instead of pushing myself into business strategies that never quite fit, I’ve been leaning into a gentler way of working … one that honors energy, life, creativity, and all the little in-between moments. If you’re craving a calmer, cozier approach to business too, […]

Things have felt different around here lately — softer, slower, more intentional. Instead of pushing myself into business strategies that never quite fit, I’ve been leaning into a gentler way of working … one that honors energy, life, creativity, and all the little in-between moments. If you’re craving a calmer, cozier approach to business too, […]
Running a membership isn’t just about content, community, and connection. At the end of the day, your membership lives and dies by one thing: payments actually going through. And yet … failed payments are one of the sneakiest leaks I see in almost every membership. It’s not dramatic like mass cancellations, nor loud like angry […]

Joining a membership should feel like walking into a cozy coffee shop with vibey jazz coming through the speakers, your favorite table is open, the baristas greet you by name, and they probably already started your order when they saw you coming down the sidewalk. Instead, many people get experiences like they just paid for […]


Running a membership sounds fun, right? Build community, share your expertise, make recurring revenue. 🎉 But actually managing your membership? That’s the part no one talks about. Because once you’re in it, you realize it’s less “laptop lifestyle” and more “chasing failed payments at 9pm while eating cold pizza” (I get it, cold pizza slaps). […]

Running a membership sounds fun, right? Build community, share your expertise, make recurring revenue. 🎉 But actually managing your membership? That’s the part no one talks about. Because once you’re in it, you realize it’s less “laptop lifestyle” and more “chasing failed payments at 9pm while eating cold pizza” (I get it, cold pizza slaps). […]
When you first set up your membership, the goal was probably pretty simple: get it working and get it launched. That’s a totally fine way to start, because sometimes you have to get your stuff up and running before you know what needs to be tweaked. You might have pieced together some platforms on the […]


I know you have a solid idea, it’s probably already mapped out in Google Docs. Outlines? Done. Videos and PDFs? Planned. Name? Perfect. 👌🏻 But every time you sit down to actually build the thing, your brain gets lost in a 27-tab situation. More often than not, the reason your offer isn’t live yet has […]

I know you have a solid idea, it’s probably already mapped out in Google Docs. Outlines? Done. Videos and PDFs? Planned. Name? Perfect. 👌🏻 But every time you sit down to actually build the thing, your brain gets lost in a 27-tab situation. More often than not, the reason your offer isn’t live yet has […]
Low-pressure notes for business owners juggling life in all its wild forms.