Pricing a membership can feel like a high-stakes decision—especially when your brain is spinning with, “$20? $200? Will people actually pay for this?!”
There’s no magic number. But there is a way to set a price that feels aligned with the value you offer and the clients you want to serve.
Let’s break it down.
This post is based on Episode 7 of my upcoming podcast, Beyond 1:1, launching soon! If you want to be the first to know when it’s live, join my email list.
The Perfect Price Doesn’t Exist
Here’s what I want you to know:
There is no “perfect” price.
There’s only the price that fits your energy, your audience, and your offer right now.
A few things to keep in mind:
- Pricing isn’t permanent. You can test, tweak, and raise it over time.
- Founding member pricing is a great way to start simple and build confidence.
- Think about where you want to position yourself:
→ Accessible + low-touch?
→ Niche + mid-tier?
→ Premium + high-support?
Start with what feels sustainable. You can always grow from there.
Three Simple Pricing Models
Here are three common pricing models that work well for different types of memberships.
Model 1: The Scalable Starter ($15–$50/month)
Low-cost, high-volume
Great if you:
- Have a self-paced resource or content vault
- Don’t want to commit to live calls
- Are comfortable with a bigger audience and lower-touch support
- Want to keep it light while reaching more people
Best for: creators who want ease, simplicity, and wide reach.
Model 2: The Mid-Tier Mentor ($50–$150/month)
Balanced price, focused value
Great if you:
- Like offering monthly Q&As or coaching touchpoints
- Want to mix content + connection
- Serve a niche audience ready to take action
- Are building something structured but manageable
Best for: wellness pros who want engagement without burnout.
Model 3: The Premium Partner ($150+/month)
High-touch, high-value
Great if you:
- Offer personalized feedback, coaching, or group strategy
- Want to work with fewer people, more deeply
- Love delivering transformation—not just information
Best for: experts offering results-driven, boutique support.
The Mindset Shift – Charging Based on Results, Not Hours
Many practitioners hesitate to charge because a membership isn’t 1:1 work – but it still delivers transformation.
Ask yourself:
- How much would someone pay for the outcome this membership provides?
- How much time/money does this save them?
- What’s the cost of them staying stuck without this membership?
Instead of asking, “How little can I charge?” try, “what price makes this a no-brainer for the right people?”
Remember that pricing attracts or repels different types of members – higher pricing brings in people who are more committed, while lower pricing can lead to more passive members who may not take action.
Your pricing should reflect the value and transformation your membership provides, not just the amount of content inside.
Common Pricing Pitfalls to Avoid
Setting the wrong price can hurt your membership growth. Watch out for these common pitfalls:
- Underpricing from fear = attracting disengaged members
- Offering too many pricing tiers = decision fatigue
- Ignoring market research = losing sight of your lane
- Forgetting your profit margin = building a membership that doesn’t sustain you
Small Step You Can Take Today
Take a breath. Choose a starting price.
Write it down.
Remember: pricing isn’t forever. It’s just your first, aligned step.
What’s Next?
Next up? We’re tackling a biggie: membership tiers.
Do you need them? Should you offer multiple levels?
I’ll help you sort through it—without overthinking (or overcomplicating) a thing.
This post is based on Episode 7 of Beyond 1:1, my podcast for wellness practitioners who want to expand beyond private sessions. The podcast is launching soon – join my email list to be notified!
