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You don’t need a full launch plan—or a massive content library—to start exploring a membership. In fact, many of the best memberships begin as simple, sustainable ideas refined over time.
If you’ve been waiting for the “perfect” moment, or avoiding it because it all feels too big, this is your sign to start small.
This post is based on Episode 4 of my upcoming podcast, Beyond 1:1, launching soon! If you want to be the first to know when it’s live, join my email list.
A great membership isn’t built on what you think is valuable – it’s built on what your audience actually needs. The best way to figure this out? Start by noticing patterns in your 1:1 work.
Ask yourself:
✔ What questions do I answer all the time?
✔ What problems come up over and over again?
✔ What would make my clients’ lives easier between 1:1 sessions?
You can also:
You don’t need to have all the answers yet – just start paying attention to what people already come to you for.
A membership doesn’t have to be a massive content library or a 24/7 community. In fact, the simplest memberships often work best. Here are three low-maintenance ways to start:
✅ Option 1: A Monthly Q&A or Coaching Call
✅ Option 2: A Resource Library
✅ Option 3: A Small Group Experience
The easiest way to start is to add a simple structure to something you’re already doing.
You don’t need a year-long plan – just map out the first three months to make it feel manageable.
Here’s what that could look like:
✔ Month 1: A welcome video + one live Q&A
✔ Month 2: A new resource + discussion thread
✔ Month 3: A guest expert or deep-dive session
By keeping it light, you can gather feedback and adjust before scaling up. A membership is an evolving offer – you don’t have to have everything planned out before you start. In the beginning, it’s all about connection, consistency, and learning what truly supports your members.
Take five minutes today and jot down three ideas:
1️⃣ One common question your clients ask.
2️⃣ One simple way you could answer that question inside a membership.
3️⃣ One easy format you’d enjoy using – like a Q&A, a resource, or a live session.
That’s it. You’re already moving. Most people stay stuck in “someday.” You’re making it real.
Up next? One of the biggest questions I hear: “Which membership model is right for me?” (Yes, there’s more than one way—and I’ll help you find your fit.)
This post is based on Episode 4 of Beyond 1:1, my podcast for wellness practitioners who want to expand beyond private sessions. The podcast is launching soon—join my email list to be notified!
This blog post may contain affiliate links to tools or products I recommend. If you purchase with my link, I may earn a small commission at no extra cost to you. Earnings Disclaimer
Wildflow Co. offers done-for-you Kajabi membership builds for wellness practitioners.