You don’t need a full launch plan—or a massive content library—to start exploring a membership. In fact, many of the best memberships begin as simple, sustainable ideas refined over time.

If you’ve been waiting for the “perfect” moment, or avoiding it because it all feels too big, this is your sign to start small.

 

Step 1: Start With What They’re Already Asking For

A great membership isn’t built on what you think is valuable – it’s built on what your audience actually needs. The best way to figure this out? Start by noticing patterns in your 1:1 work.

Ask yourself: 

✔ What questions do I answer all the time? 

✔ What problems come up over and over again? 

✔ What would make my clients’ lives easier between 1:1 sessions?

You can also:

• Pay attention to what people ask for but can’t afford in private work.
• Notice where people drop off or struggle after working with you – this could be a sign they need ongoing support.
• Look at any repeatable frameworks or step-by-step processes you use with clients.

You don’t need to have all the answers yet – just start paying attention to what people already come to you for.

 

Step 2: Pick a Format That Works for You (No Need to Overdo It)

A membership doesn’t have to be a massive content library or a 24/7 community. In fact, the simplest memberships often work best. Here are three low-maintenance ways to start:

✅ Option 1: A Monthly Q&A or Coaching Call

• Members submit questions, and you answer them in a structured way.
• This provides ongoing guidance & accountability without extra content creation.

✅ Option 2: A Resource Library

• A collection of handouts, templates, or videos your clients can access anytime.
• Great if you find yourself repeating the same advice in sessions.

✅ Option 3: A Small Group Experience

• A low-pressure community where members discuss progress & ask questions.
• This could be a group chat, discussion thread, or a live monthly check-in.

The easiest way to start is to add a simple structure to something you’re already doing.

 

Step 3: Map Out Just the First 3 Months (That’s Plenty!)

You don’t need a year-long plan – just map out the first three months to make it feel manageable.

Here’s what that could look like:

✔ Month 1: A welcome video + one live Q&A

• The welcome video helps new members understand what to expect and how to navigate the membership.
• A live Q&A allows you to connect with members, answer their immediate questions, and set the tone for future engagement.

✔ Month 2: A new resource + discussion thread

• Adding a simple resource – like a checklist, mini-training, or workbook – keeps members engaged and helps them take action.
• A discussion thread or private forum can give members a space to ask follow-up questions, share insights, and stay accountable.

✔ Month 3: A guest expert or deep-dive session

• Bringing in a guest expert (or doing your own deep-dive training) adds variety and fresh perspectives to the membership.
• You could host a live session or pre-record it and make it available for members to watch at their convenience.

By keeping it light, you can gather feedback and adjust before scaling up. A membership is an evolving offer – you don’t have to have everything planned out before you start. In the beginning, it’s all about connection, consistency, and learning what truly supports your members.

 

Small Step You Can Take Today

Take five minutes today and jot down three ideas:

1️⃣ One common question your clients ask.
2️⃣ One simple way you could answer that question inside a membership.
3️⃣ One easy format you’d enjoy using – like a Q&A, a resource, or a live session.

That’s it. You’re already moving. Most people stay stuck in “someday.” You’re making it real.

 

What’s Next?

Up next? One of the biggest questions I hear: “Which membership model is right for me?” (Yes, there’s more than one way—and I’ll help you find your fit.)