Gentle guidance and grounded strategies for building a membership that supports your work.
Short, steady episodes on systems, strategy, and simplifying your membership.
A curated mix of free and paid tools to help you build a membership that fits your energy and your business.
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You’ve got an idea. Maybe even a few. A course, a membership, a group program—it’s been living rent-free in your head for a while now. But every time you think about actually building it, your brain short-circuits. What platform should I use? What if no one buys it? What if I build the whole thing […]
You’ve got an idea. Maybe even a few. A course, a membership, a group program—it’s been living rent-free in your head for a while now. But every time you think about actually building it, your brain short-circuits. What platform should I use? What if no one buys it? What if I build the whole thing […]
If you’re a wellness practitioner thinking about creating a digital offer, you’ve probably noticed one thing: Everyone is very excited about digital offers, like memberships, courses, and programs. And everyone has a different opinion about which one is “the best.” Here’s the thing no one talks about enough: 👉 They all work differently behind the […]
A course? A membership? A group thing? If your brain’s been workshopping digital offers during your morning walk, same. 😆 Most people I talk to have at least one offer idea scribbled in a notebook (and three more rattling around in their brain). The tricky part is figuring out which format actually makes sense for […]
Let’s take the pressure off. There’s a lot of talk about memberships being the “ultimate” offer. The recurring revenue. The flexibility. The community. And while that’s all true … it’s not the whole picture. Because a membership isn’t just about packaging your knowledge—it’s about how you want to show up, long-term. It’s a home for […]
Let’s take the pressure off. There’s a lot of talk about memberships being the “ultimate” offer. The recurring revenue. The flexibility. The community. And while that’s all true … it’s not the whole picture. Because a membership isn’t just about packaging your knowledge—it’s about how you want to show up, long-term. It’s a home for […]
The case studies on this site are based on real client work. To respect privacy, identifying details like names, industries, or business specifics may be adjusted or generalized. The core challenges, solutions, and outcomes are true to the work we did together. If you’re open to being featured, I’d love to showcase your success story! […]
AI is everywhere and I get how easy it is to feel skeptical or annoyed by it. But if you’ve been putting off starting a membership because you’re overwhelmed by content creation, sales emails, or “figuring it all out,” AI can actually be a little biz partner. Use it to speed things up—not to sound […]
Let’s face it: running a membership without help from automation is a one-way ticket to burnout. But on the flip side? Over-automating can make your members feel like they’re just a number. The sweet spot is in the balance. Your membership should run smoothly behind the scenes—but still feel personal and connected up front. In […]
Let’s face it: running a membership without help from automation is a one-way ticket to burnout. But on the flip side? Over-automating can make your members feel like they’re just a number. The sweet spot is in the balance. Your membership should run smoothly behind the scenes—but still feel personal and connected up front. In […]
Running a membership sounds great—until you start spiraling: “What if it turns into a full-time job?” “Do I have to create content every week forever?” “How do I keep people engaged without being online 24/7?” The truth? A membership doesn’t have to consume your calendar. With a few intentional systems and boundaries, it can support […]
Wondering if your membership needs multiple tiers—or if one price is enough? You’re not alone. Many business owners second-guess this decision, wondering if they’re missing out on revenue or reach by not offering different levels. Tiers can be helpful. But only if they serve your members—and your energy. Let’s break it down. This post is […]
Wondering if your membership needs multiple tiers—or if one price is enough? You’re not alone. Many business owners second-guess this decision, wondering if they’re missing out on revenue or reach by not offering different levels. Tiers can be helpful. But only if they serve your members—and your energy. Let’s break it down. This post is […]