Let’s take the pressure off. There’s a lot of talk about memberships being the “ultimate” offer. The recurring revenue. The flexibility. The community. And while that’s all true … it’s not the whole picture. Because a membership isn’t just about packaging your knowledge—it’s about how you want to show up, long-term. It’s a home for […]

AI is everywhere and I get how easy it is to feel skeptical or annoyed by it. But if you’ve been putting off starting a membership because you’re overwhelmed by content creation, sales emails, or “figuring it all out,” AI can actually be a little biz partner. Use it to speed things up—not to sound […]

Let’s face it: running a membership without help from automation is a one-way ticket to burnout. But on the flip side? Over-automating can make your members feel like they’re just a number. The sweet spot is in the balance. Your membership should run smoothly behind the scenes—but still feel personal and connected up front. In […]

Running a membership sounds great—until you start spiraling: “What if it turns into a full-time job?” “Do I have to create content every week forever?” “How do I keep people engaged without being online 24/7?” The truth? A membership doesn’t have to consume your calendar. With a few intentional systems and boundaries, it can support […]

Many people think a great membership needs endless videos, PDFs, and live calls to be “worth it.” But here’s the truth: More content doesn’t mean more value. Let’s simplify what actually belongs in your membership—so you can stop overthinking it and start building something that feels light, helpful, and sustainable.   Step 1: The One […]

You don’t need a full launch plan—or a massive content library—to start exploring a membership. In fact, many of the best memberships begin as simple, sustainable ideas refined over time. If you’ve been waiting for the “perfect” moment, or avoiding it because it all feels too big, this is your sign to start small.   […]

So you’re curious about adding a membership—but one question keeps tugging at you: “How do I make space for this without giving up my 1:1 clients?” You’ve worked hard to build your practice. You don’t want to abandon the clients who rely on you. Here’s the good news: you don’t have to choose. A membership […]